Editorial Policy

At, our mission is to provide our readers with reliable and valuable information about baking recipes, tips, and techniques.

This editorial policy outlines our commitment to delivering high-quality, accurate, and trustworthy content. 

Expertise and Qualifications:

Our team of contributors consists of experienced bakers, culinary experts, and food enthusiasts who possess a deep understanding of baking and related techniques. Our founder, Kerry Russel, is a renowned baking expert with years of experience in the field. The editorial team, led by Editor Dave Powell, ensures that all content meets the highest standards of expertise.

Research and Fact-Checking:

Our content is thoroughly researched, drawing from credible sources such as reputable cookbooks, trusted baking experts, scientific studies, and culinary publications. We verify the accuracy of information before publishing.

Writing Style and Tone:

We aim to present our content in a friendly, approachable manner, using clear and concise language. We avoid using excessive technical jargon, ensuring our articles are accessible to bakers of all skill levels.

Originality and Attribution:

We respect intellectual property rights and strive to create original content. In cases where we reference external sources, we provide proper attribution through citations and links, ensuring transparency and giving credit where it is due.

External Expert Contributions:

We occasionally feature guest contributors who are recognized experts in their respective areas of baking. We ensure that their credentials and expertise align with the topic they are covering.

Corrections and Updates:

If any errors or inaccuracies are identified in our published content, we promptly take corrective measures. This includes updating the article with the correct information and clearly indicating the corrections made.

Feedback and User Engagement:

We welcome feedback, questions, and suggestions from our readers. We strive to respond to inquiries in a timely manner and address concerns promptly. User engagement is valued, and we encourage respectful and constructive dialogue.

Distinction between Editorial and Advertising:

We clearly distinguish between editorial content and any paid advertisements or sponsored content. Advertisements are labeled and positioned in a way that prevents confusion between sponsored materials and our editorial content.

Sponsored Content Guidelines:

When publishing sponsored content, we maintain full editorial control and ensure that it aligns with our values and standards. We clearly disclose any sponsored relationships or partnerships to maintain transparency with our readers.